It’s important to have a clean and professional website. It is even more important to make sure that your WordPress theme is designed to be mobile-friendly or in other words, made to be easily viewed and navigated through a mobile device or smart phone.
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Mobile-friendly websites have higher pageviews per visit and lower bounce rates
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Mobile-friendliness contributes to customer loyalty
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Mobile-friendly website is highly evaluated by search engines
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Mobile-friendly website design attracts more users
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Mobile users and search engines want your pages to load as fast as possible
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Mobile devices are commonly used for researching products before a purchase